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Finishing The Job

Getting your project to the finish line of your new website or redesign is sometimes the most difficult part of the project. Kind of like when you were a kid, that first time jumping into the deep part of the pool was terrifying.

jumping inWell, launching a website is not nearly as terrifying, but to some, it is. The thought that everything is not perfect, that some line of text could be better, some image is not cropped perfectly, the colors seem a bit off. From a design perspective, this is a normal situation and is healthy in a normal design process. Your website will forever be evolving with new features, products, marketing and sales campaigns, and branding updates. But if the new framework is never launched because it is not “perfect”, no one will ever see your brilliant new concepts.

I once heard someone refer to these kinds of projects as the ‘forever-project’.  They just never seem to get done and the longer it goes on, you become the bad guy and they (the designer) don’t even want to talk to you! Perhaps the project is not as big a priority as they would have you believe.

So, what do you do? It’s a good possibility your designer is also unhappy being saddled with a forever project and is feeling the exact same emotions you are – fatigued, overburdened, and stressed. How about a compromise?

Release the new design with the same content and call it Version 1.0 just to get it launched. You get the benefits of the new design, SEO, and an opportunity to see the content in the framework of the new design. This just might be the inspiration you need to get the new content finished and call it Version 1.1.

In some cases, a designer will end up disappearing if the project is stalled or has become inactive. If you have made a down payment or purchased other third-party services, that investment may be lost. This is called “firing your client” by the designer. It is the worst possible scenario for both parties and usually turns ugly before it is all over. Avoid getting to this stage at all costs.

So, again we ask, what do you do? Try these possibilities on for size:

  1. Name a project champion in your organization with full authority and capability to complete the project.
  2. Set a completion date for the project to launch and hold people in your organization accountable.
  3. Re-focus the short-term and long-term goals of the project that clearly define what you want the site to accomplish.

The bottom line here is to get your website published with the new design and content as soon as possible so you can start promoting it and seeing the results sooner. If it is not perfect, congratulations, you can fix it and probably improve it as it evolves closer to your original expectations. Make the commitment and get it done.