Gathering Your Content
Having a website is as important and necessary as having a phone number. It enables your business to reach potential clients 24 hours a day!
Websites are affordable and cost effective and may cost less than a one-time print ad. For example, you can reduce phone call inquiries by listing your business hours.
Does your competition have a website? Now you can differentiate your business, product or service from your competition.
Reading on the Web resembles the way we read a newspaper. The eye jumps around on a webpage, looking at headings, titles and boldface text. If you want to make your content sticky, it must be brief, ripe with ideas and focused only on relevant content. Follow these tips for successful copywriting:
- Make titles clear and catchy
- Distill the subject into a 3 - 7 word phrase for best results.
- Avoid wordy introductions
- Get to the point quickly.
- Be clear and to the point
- Brief sentences and paragraphs make reading easier.
- Use bullets and subtitles
- Bullets and subtitles make ideas and points of interest stand out.
- Spelling & grammar must be correct
- Always proof read your copy.
Photography and Illustration
Select pictures and images that are interesting and help tell your story. Ideally, they were shot with a digital camera, but if not, they should be scanned at a high resolution (greater than 300 dpi). In addition, keep the following points in mind:
- File Formats
- Should be .jpg, .png or .gif for the web.
- Resolution (dpi)
- Images should be a minimum 300 dots per inch at actual size.
- Image Size
- Should be greater than 1000px wide by 800px high
- Out of focus or 'jittery' images will be rejected.
- Image Quality
- Framed, well-lit and proper subject matter is essential.
- Stock Photography
- Royalty free, media free rights must be procured.
All Your Helpers
Great copy and inspiring images are all necessary, but what establishes your credibility is what what others say about you and who you associate with. Here are a few things to gather to complete the job:
- Incoming and Outgoing Links
- These are live hyperlinks to other websites and links on other websites that point back to your site. These are the ones that generate the traffic and the search engines love them!
- Quotes from your customers, business associates or other organizations let people know what it's like to work with you or your organization.
- Contact Forms
- What information would you like to gather from visitors to your site and how should it be collected and distributed? Easy enough to do.
- Business Associations and Awards
- List of all professional and civic organizations you are a member and any awards or achievements you received relevant to your business.
- All the legal words that protect you from any unsavory characters lurking on the internet. Plenty of boilerplate templates available, just need to make it relevant to your business.