There are plenty of articles on branding as it relates to marketing and advertising, so we will stick with the design part. First determine if you have an existing brand or you need to develop one.
Design Branding is all about the look and feel of your website. There are plenty of articles on branding as it relates to marketing and advertising, so we will stick with the design part.
If you have an existing brand is it consistent across all media?
Is your look the same on Facebook as it is on your storefront or existing web page?
Are all your printed materials and accessories following the same standard?
If you answered YES to all of these, you're doing great; if NO, decide what to do next.
This is probably one of the most difficult parts of the design process, because it makes the link between defining your business image and your business objectives.
If you don't already have one, identify your positioning statement - the central idea or theme for all your marketing activities. A positioning statement is a short, declarative sentence that states just one benefit that addresses your target market’s No. 1 challenge and easily adapts to all marketing communications such as product descriptions, web sites, sales presentations, brochures and advertisements.